Andrea MICHEAUX
Fonction :Directrice du département Management, Marketing et Stratégies
Professeure en Marketing
Email :andrea.micheaux@imt-bs.eu
Www :http://www.it-sudparis.eu
Tél. :0160764501
Mobile :0603992396
Bureau :E 402
CV au format PDF

Biographie

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Actualité

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Formation

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Enseignements

Enseignements au sein de l'école pour l'année scolaire en cours.

Coordination

CodeModuleProgrammeFiche
MKT 3001MarketingProgramme grande écoleFiche

Publications

Publications des 3 dernières années.

Liste complète des publications : http://cvtheque.imt-bs.eu/publi.php?uid=micheaux

Article de revue avec comité de lecture

MICHEAUX Andrea L., BOSIO Birgit
Customer journey mapping as a new way to teach data-driven marketing as a service . Journal of marketing education, august 2019, vol. 41, n° 2, pp. 127-140

MICHEAUX Andrea L., CRIÉ Dominique, MARTIN-SALERNO Annabel, SALERNO Daphné
The Importance of being earnest in social media: juxtaposing Oscar Wilde's script with an empirical case study to examine digital deceit from the llogger's perspective . Journal of marketing trends, january 2018, vol. 5, n° 1, pp. 91-108

URL: http://www.marketing-trends-congress.com/sites/default/files/journals/201801_V5_N1.pdf

Communication dans une conférence à comité de lecture

MARTIN-SALERNO Annabel, MICHEAUX Andrea L., STAN Valentina
Knowledge sharing through enterprise social network : the key roles of servant leader virtues and eudaimonic well-being. BAM 2019 Conference (British Academy of Management), British Academy of Management, 03-05 september 2019, Birmingham, United Kingdom, 2019

URL: https://www.bam.ac.uk/sites/bam.ac.uk/files/contribution1056.pdf

PDF: https://portail.telecom-bretagne.eu/publi/public/fic_download.jsp?id=99720

MICHEAUX Andrea L., STAN Valentina, MARTIN-SALERNO Annabel
Towards a conceptual framework for the empirical anchoring of contribution to Enterprise Social Networks as a conversion process to love. 48th EMAC Annual Conference, EMAC, 28-31 may 2019, Hamburg, Germany, 2019

PDF: https://portail.telecom-bretagne.eu/publi/public/fic_download.jsp?id=99514